Reporting in the LaundroPortal

Reporting in the LaundroPortal

Extensive reporting is provided by the Laundro Portal. This article discusses the different reporting figures that will be found on the various Laundro Portal reports available to you.
The time window for all Laundroworks reports starts at 12:00:00am on the selected start date, and ends at 11:59:59pm on the selected end date.

Summary Report

This is probably the most commonly used report in the system.
It provides a high-level overview of various metrics across any date range you wish to review.

There are a few different ways to get to our Summary report.
All links will bring you to same report (they will default to different date ranges, but the date range can always be adjusted once on the Summary Report page itself):

  



The following table describes the different reported metrics in more detail.
These metrics will be seen on many different Laundroworks Reports, and will mean the same thing on all reports.

The table below will have all of these metrics listed in the order they will appear on the Summary Report.
Notes
Note that the Summary report will hide certain metrics, if:
 - the specific parameter does NOT apply to your location,
 - or if no transactions related to that specific parameter exist in the reporting period:

Reporting Metrics/Parameters

Parameter
Description
Payments
The total value of payments received from all sources - Cash, Credit/Debit cards, online loading related to the LaundryCat app accounts (Web)
This indicates money spent to add value to Laundry Cards/LaundryCat app account balances.

Note: the Payment Breakdown section, on the right side of the report, shows a breakdown of this payment number by the different payment methods, as well as a pie chart representing this breakdown:
New Card Dispensed
The total number of new laundry cards that were dispensed by the VAC kiosks.
Payments for New Cards
The total value customers spent towards purchasing a new laundry card.
Net Payments (Total - New Card)
This is just the Payments figure minus the Payments for New Cards figure.
Applied Surcharges (Credit/Debit/Web)
This is the total Credit/Debit card surcharges that were collected during the given reporting period.
This figure is NOT included in any revenue or payment numbers.
Bonus Payments
The total value of all bonus payments given towards a Laundry Card/LaundryCat app account's balance as a result of a reload bonus promotion.  
POS Payouts
The total value of all transactions, involving a Laundroworks POS card reader, that resulted in value being added to a Laundry Card/LaundryCat app account's balance.
Promotions Payouts
The total value of all payments given towards a Laundry Card/LaundryCat app account's balance as a result of a promo code redemption.
Free Dry Payouts
The total value given towards the Free Dry Balance of a Laundry Card/LaundryCat app account.
This is provided by washer readers as a result of the Free Dry Promotion.
Machine Cycle Revenue
The total value of all transactions, involving all card readers on all machines, when a machine is started using either a user Laundry Card, or a LaundryCat app account.
This includes laundry machine cycles, vending machine purchases, Point-of-Sale reader transactions, and Door access reader transactions (if a cost is associated with Door reader access).

This does NOT included any amounts from transactions involving any Management Cards or a WashLynx App accounts.

However this DOES included transactions paid for using value customers may have received from any type of Bonus/Promotion (e.g. value received from Reload Bonuses, Promo Codes, and Free Dry Promotion credits)
Free Dry Redeemed
The total value of all transactions at card readers, from using a Laundry Card/LaundryCat app account, where the value was deducted from the card/accounts Free Dry Balance.

Note that this total IS part of the Machine Cycle Revenue figure, but is NOT part of the Direct Machine Cycle Revenue figure.

For example, if you use s Laundry Card to pay $5 for a washer start, and that washers gives out $0.50 towards the Free Dry Balance of that Laundry Card, and then you use that Laundry Card to pay $0.25 to start a dryer;
the Machine Cycle Revenue figure would increase by $5.25, the Direct Machine Cycle Revenue would increase by $5.00, the Free Dry Payouts would increase by $0.50, and Free Dry Redeemed would increased by $0.25.
Average Revenue per Machine
Machine Cycle Revenue divided by the total number of card readers installed in the store at the time of running the report.
Direct Machine Cycle Revenue
(Total - Free Dry Redeemed)
The total value of all transactions at card readers from using a Laundry Card/LaundryCat app account (Machine Cycle Revenue), minus the Free Dry Redeemed value
Number of Cards Used
Total number of unique Laundry Cards that have had transactions during the time window of the report.
Generally a good indicator of the number of customers using Laundry Cards, but the actual number of customers may be less than this as 1 customer can own multiple Laundry Cards. 
Number of Mobile Accounts Used
Total number of unique LaundryCat app accounts that have had transactions during the time window of the report.
Number of Portal Loads
Total number of all Laundro Portal Load Value requests that have been applied to Laundry Cards/LaundryCat app accounts.
A Portal Load is a transaction executed from the LaundroPortal to add value to a Laundry Card/LaundryCat app account (without any actual payment required).
Portal Load Total Value
The total dollar value of all Laundro Portal Load value requests that have been applied to Laundry Cards/LaundryCat app accounts.
Portal Debit Total Value
The total dollar value of all Laundro Portal Change Balance requests that result in a decrease of the balance of customer's LaundryCat app account.
Number of Management Loads
Total number of all Management Card/WashLynx app account Load value transactions.
A Management Load is a transaction executed directly through the Value Add Center kiosk's administration section to add value to a card (without any actual payment required). 

Such transactions requires a Management Card (with the corresponding full access PIN), or a WashLynx app account (with add/change balance permissions) in order to access the administration section on a VAC kiosk (this can only be done on VACs equipped with a touch-screen).
Management Load Total Value
The total dollar value of all Management Card/WashLynx app account loads carried out in the reporting period.
Management Debit Total Value
The total dollar value of all Management Card/WashLynx app account "Change Balance" requests that result in a decrease of the balance on a customer's Laundry Card

Such a transaction requires a Management Card (with the corresponding full access PIN), or a WashLynx app account (with add/change balance permissions) in order to access the administration section on a VAC kiosk (this can only be done on VACs equipped with a touch-screen).
Number of Management Card Starts
Total number of transactions to start machines using Management Cards/WashLynx app accounts.
Management Card Total Cycle Amount
The total dollar value of the cycles started by the Management cards/Washlynx App accounts. 
SMS messages sent
Total number of SMS messages sent out by the Laundroworks system.
Most commonly the result of security PINs being provided by the VACs for self serve replacement cards issued and promo code redemptions
SMS recipients
Total number of unique accounts that received SMS messages from the Laundroworks system

User Cycle Breakdown Section

This section of the Summary Report breaks down the Machine Cycle Revenue number in 2 different ways:
 - usage based on Account type (Laundry Cards vs LaundryCat app accounts)
 - usage based on Machine type (Washers, Dryers, Vending Machines, POS Readers)

Just like the Machine Cycle Revenue number in the main section of the Summary Report,
these breakdowns do not include any Management Card/WashLynx app account usage.


Notes
Note: Our system runs a nightly cleanup routine on all transaction data collected during the day.
Until this routine is complete, any transaction data, collected during the day, has not been "settled" yet.

As a result, when looking at a summary report for the current day, it is possible that this data will not be displaying accurate figures.

It is recommend that you wait until the transaction data has been settled, before auditing any reports, to ensure you are seeing accurate values.
If you are looking for a summary report for todays transactions, we recommend waiting until the next day to audit the values of that summary report.

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